Analisis Pengaruh Perceived Quality Terhadap Brand Trust, Brand Attachment, dan Brand Commitment (Studi Pada Pengguna Smartphone Samsung)
نویسندگان
چکیده
منابع مشابه
The Effect of Perceived Benefits, Trust, Quality, Brand Awareness/associations and Brand Loyalty on Internet Banking Brand Equity
This research examines the interrelationships of trust, brand awareness/associations, perceived quality and brand loyalty in building Internet banking brand equity. The model was based on data from customers using online banking (customers of an international bank) using the PLS technique. The results suggest that perceived quality and brand loyalty are more important to explain the Internet ba...
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ژورنال
عنوان ژورنال: Jurnal Manajemen dan Bisnis Indonesia
سال: 2017
ISSN: 2597-6230,2338-4557
DOI: 10.31843/jmbi.v4i2.118